satyena panthā vitato devayānaḥ |
yenākramantyṛṣayo hyāptakāmā
yatra tat satyasya paramaṁ nidhānam ||
- Mundaka Upanishad (Mantra 3.1.6)
Truth alone triumphs; not falsehood.
Truth alone triumphs; not falsehood.
Through
truth the divine path is spread out by which
the
sages whose desires have been completely fulfilled,
reaches
where that supreme treasure of Truth resides.
Truth
alone triumphs. And the process has, maybe, started.
A show,
called Satyamev Jayate, which was in brewing mills for past two years, which
was to be the first ever show in Indian Television history to be aired
simultaneously on a private channel network STAR and a national broadcaster
Doordarshan, with dubbed versions on regional language channels viz., Telugu,
Tamil, Malayalam, Marathi and Bengali, which was to have 16 songs exclusively
composed for its soundtrack, which was to have the makers of show book around
2,000 slots for the broadcaster’s promos in 27 hours for an amount of 6.25 cr -
reportedly the highest costing promotional campaign for any Indian television
show –, and, which was to have one of the most cherished, celebrated and
revered actors of Bollywood produce and host it, went on airs this 06/05/2012
at 1100hrs.
And
just as it did so, twitter lines jammed up, Facebookers went ‘like’ing, Google
Trends showed the phrase trending on top spot and the show’s own website went
down owing to sudden increase in traffic. What caused this, you ask? Let’s
explore.
The
show’s concept is described so on its website:
“What
you will see is the truth. The truth that lives alongside us all… in the house
down the street, in the next room, on your pillow, in tomorrow’s
breakfast.
The
truth in all its facets – beautiful, inspiring, thought-provoking, stark.
We
believe that Satyamev Jayate is not afraid to look the truth in the eye, take
its hand and embrace it. After all, it belongs to all of us.
And
when we recognize the truth, when we discover that it is part of us, part of
the things we cherish, then what? Then we know it’s time to think – perhaps to
act.”
Treading
on the said path, the first episode, directed by Satyajit Bhatkal, talked about
the issue of the desire for a male child and the accepted, though illegal and
highly immoral, practise of female foeticide. Yes, that thing which we all read
about for the first time in our hard bound Social Studies text books in high
school classes. And if we, somehow, did not manage to pay enough attention to
the concept then, we are treated with this bizarre appendage of our society
with alarming frequency on the front pages of our national dailies. But it is
one thing to read the statistics as a distant, even if as a ‘concerned’,
observer and quite another to listen to a woman narrate her story where the
above mentioned monster threatened to snatch away her new-born lease of female
life from her and, as in one instance, eat her face up. And I mean that last
phrase literally.
The
show brought to light some unheard of practices too. Like how some doctors
offer packaged deals comprising Ultra-Sonic Sex-Determination and Abortion. And
how detecting a male foetus goes against their profit motive which then leads
to them actually lying that what’s detected is a female foetus and hence should
be aborted using their combo-pack service. Shudder. The more one dwells upon
this the more the news-feeds about the discarded foetus in a garbage can near
Yamuna seem closer to home.
Nothing
presented in the show can be called new. More than an ‘Expose’ this show’s a
‘Refocus.’ What is surely new, though, is the packaging. By that I mean that
there is none. The production value of the show is sleek yet unassuming. The
sets of the show are not steel and glass with sharp edges and glitzy mirrors,
but round, thick, soft and comfortable. The camera work, too, is non obtrusive
- no racing trolleys, clean shots, subtle frame transitions, no deliberate
visual cues in the form of forced close-ups...the whole ambience is like taking
a safe ride back home to 1990s. Ah. If you too are from the same clan as mine
whose members stopped watching – nay, owing – television because of the glam
shtick induced noise, you’ll appreciate the worth of the balmy affect which the
aforementioned production value brings along.
The
show does a great job in walking up close straight to your heart and holding it
in a warm garb until your tear glands yield and wash away with it a certain
degree of cynicism and indifference and apathy. Yes, I call it ‘a certain
degree of’ because in speaking for everyone (which I don’t do much) i have to
factor in the undercurrent suspicion which raises its head up every time you
see ‘Marketing’. And when it’s marketing of this measure, then one surely
begins to feel that there is something from which his/her person needs to be
protected and safeguarded. This is a part of that thick-skinned-ness which we
have acquired as extra adipose layers after being cheated and being under
delivered after being over-promised for so many times over. Trashing this show
only because this show is being hosted by a marketing wizard with a hoard of
Multi National Corporations backing it, questions our rationality more than it
does his and their credibility.
At this
point, it must be pointed out that the makers of the show have taken all the
care possible to address even this aforementioned issue. Various brand managers
have been asked to not buy any advertising slots or screen any of Khan’s
advertisements during the show, fearing the dilution of the show's impact.
Airtel, the title sponsor of the show, has reduced the tariff of the viewers’
participation messaging service from INR 3 to INR 1. With a promise that even
this generated revenue will be donated to an organisation – Snehalaya
(http://www.snehalaya.org, at time of writing this, even this website’s server
was down with traffic.) And Reliance Foundation has joined in as a
'Philanthropy partner.' (This won’t make Ms. Arundhati Roy much happy, though.
Ah, cynisim.)
But
what should, I feel, ride over this myopic musing is that this show has managed
to put the 'real' back in 'Reality shows.' Right from the time-slot it is
scheduled to air on to its no-nonsense programming content. Everything whiffs
of some major behind-the-stage genuine affair. You can’t help but imagine about
the amount of research the team would have done to present the show in this
garb. And, especially, at this time slot. Oh, the time-slot - 1100 hrs on a
Sunday? When did we last hear about something like that?
News
channels have termed the show as ‘Soul stirring’ and akin to a ‘Movement’. And
rightly so. The understated touch with which the show has had Aamir deliver the
opening credit monologue, the fierce yet restrained words of Prasoon Joshi, set
to Ram Sampat’s tunes crooned by Keerthi Sagathia, which sees the nation as
one’s lover in an apt Sufi-esque dualistic concoction, the end credit ditty in
Swanand Kirkire’s poetry... all so minimalistic-ly present there, just hanging
subtly in airy suspension...it rightly can be termed ‘soul stirring’ and, if
possible, many more such things.
Above
all this, what strikes the most golden chord is the way in which the show asks
you and me to rethink, un-pressume, un-learn, and re-focus our own moral
compasses and adjust it pointing towards the correct ideals of the proverbial
'Truth.' And, at that, with beautiful lines as:
"Jaisa
bhi hoon, apna mujhe" mujhe yeh nahin hai bolna
Kabil
tere mein ban sakoon mujhe dvar aisa tu kholna.
Mujhe
khud ko bhi hai tatolna,
Kahi
hai kami toh hai bholna.
Kahi
dhag hai to chupayein kyun?
Hum
sach se nazrein hataye kyun?
Saanson
ki iss raftaar ko,
Dhadkan
ke iss thyohar ko,
Har
jeet ko, har haar ko,
Khud
apne iss sansaar ko
Badloonga
main tere… liye.
Tere
zulf suljhane chala,
Tere
aur pass aane chala.
Jahan
koi sur na ho besura,
Wo geet
mein gaane chala.
Hai
junoon hai,
Hai
junoon hai,
Tere
ishq ka yeh junoon hai.
Rag rag
mein ishq tera daudta,
Ye
bawra sa khoon hai.
Tune hi
sikhaya sachayion ka matlab,
Tere
pass aake jana meine zindagi ka maksad.
Satyamev,
Satyamev, Satyamev Jayate.
Saccha
hai pyaar mera...
As one
of my friends said, “Sunday mornings will never be the same again.” She’s
right, they won’t be.
2 comments:
Salutes to Aamir Khan! My heart is feeling so heavy and my tears gushing out... Can we be part of the team" mission making our country beautiful inside out." please do let me know if we can join hands.
So social issues have become fashionable again because of Aamir Khan. I am sure very soon youngsters would be seen wearing 'Satyamev Jayate' tshirt like they wear 'Being Human' tshirt, a franchise run by the other Khan who does need a lesson in being human.
I wonder how many of these viewers would care to or have ever cared to read stories of female foeticide which appear almost daily in newspaper.
Social awareness and eradicating social ills is not a week to week sprint but a marathon where you need long term engagement.
I am nothing against the show, it's a great one and much needed at that. I am just suspect of the 'emotions' being poured out on social media right now. Let's see how many people remember the theme of the first episode a month from now.
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